Execute repeatable quotation, booking, document, tracking, invoice and exception workflows across Ocean, Air and Road—while your team retains approval authority and operational judgment.
Customer, carrier and shipment workflows across the forwarding lifecycle.
Works across
Email, documents, TMS and ERP records, portals and approved rate sources.
Completes with
Verified work in the permitted system—or a decision-ready exception for your team.
The operational opportunity
Connect the handoffs around every shipment.
Freight forwarding work moves between customer requests, carrier communication, documents, portals and TMS or ERP records. Operations teams repeatedly copy context between those systems while keeping track of cutoffs, milestones, commercial rules and customer commitments.
Shipflow AI Operators are logistics AI agents configured to connect those handoffs into defined workflows. Each operator observes an agreed trigger, gathers the permitted shipment context, follows the forwarding SOP, takes approved actions and verifies whether the workflow reached its completion condition.
Start with one repeatable workflow. Define its inputs, systems, actions, exception owners and measurable outcome, then expand after the team has reviewed how it performs in production.
Where AI Operators work
Execute work across the forwarding lifecycle.
Use one control layer while preserving the mode-specific documents, parties, milestones and exceptions required by Ocean, Air and Road operations.
01
Quotation and rate sourcing
Structure customer inquiries, check approved rate sources, coordinate fresh carrier outreach when required and prepare a quotation under your commercial rules.
Trigger
A customer quote request arrives through an agreed channel.
Completed outcome
A quotation is prepared or delivered under the configured release rules, or the pricing team receives a focused exception.
A customer sends an Ocean booking request with the route, cargo, equipment and requested sailing. The workflow is configured around the forwarder’s booking SOP and connected systems.
01
Structure the request
The AI Operator identifies the shipment, extracts the required fields and asks for clarification when agreed information is missing.
02
Apply booking checks
It validates the request against the available rate, allocation, sailing and customer rules included in the deployment.
03
Prepare the permitted action
Eligible work proceeds through the connected booking channel or waits for the configured approval before an external action.
04
Verify or escalate
The operator records the confirmed outcome. A mismatch, unavailable option or out-of-policy request goes to the right person with supporting context.
The exact carrier channels, validation rules, system fields and release permissions are defined for each deployment.
Human control
Automate the repeatable work. Keep judgment with your team.
01
Observe
Read approved requests, replies, documents and shipment records without changing an external system.
02
Prepare
Assemble a quotation, booking, document entry or customer update for review.
03
Execute
Perform approved communications and system actions only when the case satisfies the configured rules.
04
Escalate
Return exceptions with the shipment context, evidence, actions attempted and decision required.
Define the useful outcome and its denominator before deployment. A sent message, attempted call or extracted field is activity; it is not proof that the workflow finished correctly.
Representative measures
Manual handling time per completed workflow
Eligible work completed without intervention
Time from request to verified operational outcome
Exceptions delivered with complete decision context
Corrections or repeated data entry after completion
Customer response and milestone update time
Common questions
Before you put an AI Operator to work.
What are AI agents for freight forwarders?
They are software agents configured to perform defined freight forwarding work. Shipflow calls them AI Operators because they connect individual AI tasks—such as reading an email or extracting a document field—into an operational workflow with a trigger, permitted actions, completion criteria and human escalation.
Does Shipflow replace our TMS?
No. Shipflow adds controlled execution around the systems your operation already uses. The records, fields and actions available to each workflow are agreed during deployment.
Can one operator work across Ocean, Air and Road?
The control model can be consistent across modes, but the workflow must preserve the documents, parties, milestones and exception rules of its operating context. Shipflow configures those requirements rather than applying one generic process everywhere.
Can Shipflow communicate with customers and carriers?
Yes, through configured channels and permissions. Your team defines the approved recipients, information-sharing rules, message content, release conditions and situations that require review.
Where should a freight forwarder begin?
Start with a frequent workflow that has clear inputs, an identifiable system of record, a measurable completion point and a known exception owner. Booking, document processing and quotation workflows are common bounded starting points.